Podpora prodeje a propagace firmy Clim CZ s.r.o.
Title Alternative:Sales promotion and advertising of the company Clim CZ s.r.o.
| dc.contributor.advisor | Simová, Jozefína | |
| dc.contributor.author | Dostálová, Lenka | |
| dc.date | 2007 | |
| dc.date.accessioned | 2013-12-27 | |
| dc.date.available | 2013-12-27 | |
| dc.date.committed | 2007-05-14 | |
| dc.date.defense | 2007-06-12 | |
| dc.date.issued | 2007-01-01 | |
| dc.date.submitted | 2006-10-31 | |
| dc.degree.level | bc | |
| dc.description | katedra: KHT; rozsah: 48 s., 10 s. obr. příloh | cs |
| dc.description.abstract | The aim of my bachelor thesis is characteristic of company Climber s.r.o.. One of the intensions was profiling the company and it´s market. In pursuance of this fact I analysed at first a customer and competition of the company. Then I investigated the most convenient means for sales promotion. The necessary step was to suggest a way of marketing communication with customers, and finally I elect a suitable promotion and sale support. | en |
| dc.description.abstract | Tématem této bakalářské práce je charakteristika firmy Clim CZ s.r.o.. Jedním z cílů bylo analyzovat firmu a také trh, na kterém působí. Na základě toho byla provedena analýza zákazníka a konkurence. U společnosti jsem podrobně prozkoumala nástroje podpory prodeje, které jsou pro ni nejvhodnější. Zároveň bylo nutné navrhnout způsob marketingové komunikace se zákazníky, zvolit vhodnou propagaci a podporu prodeje. | cs |
| dc.format | text | |
| dc.identifier.uri | https://dspace.tul.cz/handle/15240/3571 | |
| dc.language.iso | cs | |
| dc.publisher | Technická Univerzita v Liberci | cs |
| dc.subject | product | en |
| dc.subject | market segmentation | en |
| dc.subject | analysis of competition | en |
| dc.subject | marketing communication | en |
| dc.subject | price | en |
| dc.subject | produkt | cs |
| dc.subject | segmentace trhu | cs |
| dc.subject | analýza konkurence | cs |
| dc.subject | marketingová komunikace | cs |
| dc.subject | cena | cs |
| dc.subject.verbis | reklama a propagace | cs |
| dc.title | Podpora prodeje a propagace firmy Clim CZ s.r.o. | cs |
| dc.title.alternative | Sales promotion and advertising of the company Clim CZ s.r.o. | en |
| dc.type | Thesis | |
| local.department | KHT | cs |
| local.faculty | Fakulta textilní | cs |
| local.identifier.stag | 12856 | |
| local.identifier.verbis | 325125 | |
| local.note.administrators | oprava_A | |
| local.verbis.aktualizace | 2019-10-05 06:05:34 | cs |
| local.verbis.studijniprogram | KHT | cs |
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