Strategie podniku v období krize
Loading...
Date
2015-06-17
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Diplomová práce se zabývá problematikou ekonomické krize, která českou ekonomiku a podniky postihla v letech 2008 a dopady má dodnes. V práci jsou využity analýzy PESTLE, Porterův model pěti konkurenčních sil, SWOT analýza a Altmanův model Z-Score, na jejichž základě jsou pro analyzovaný podnik podnikající ve stavebnictví vyhodnoceny dopady ekonomické krize a jak je konkurenceschopný do dalších let. Dále na základě výsledků analýz jsou pro podnik navržena vhodná zlepšení do let dalších.
This thesis deals with the economic crisis that Czech economy and companies affected in 2008 and the impact it has today. There are used PESTLE analysis, Porter's five forces model, SWOT analysis and Altman Z-Score model based on which for the enterprise, doing business in the construction industry evaluated the effects of the economic crisis and how it is competitive in the coming years. Further, based on the results of analyzes are suitable for the enterprise designed to improve next year.
This thesis deals with the economic crisis that Czech economy and companies affected in 2008 and the impact it has today. There are used PESTLE analysis, Porter's five forces model, SWOT analysis and Altman Z-Score model based on which for the enterprise, doing business in the construction industry evaluated the effects of the economic crisis and how it is competitive in the coming years. Further, based on the results of analyzes are suitable for the enterprise designed to improve next year.
Description
Subject(s)
Altman Z - Skore model, Krize, Porterův model pěti sil, Poměrové ukazatele, Strategie, SWOT analýza, Altman Z - Score model, Crisis, Porter's five forces model, Financial ratios, Strategy SWOT analysis