Inovace firemní reklamy pro Procentrum Design, s.r.o.
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Date
2019-05-21
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Abstract
Bakalářská práce se zabývá novými způsoby propagace firmy Procentrum Design, s.r.o. Práce nejprve obsahuje seznámení s firmou Procentrum, jejím sortimentem, výrobními technologiemi a také zmapování konkurenčních podniků. Na základě provedené SWOT analýzy byly zjištěny silné, ale především slabé stránky firmy, které se staly inspirací pro cíl bakalářské práce. Práce obsahuje identifikaci stávajícího stavu propagace firmy a následné navrhnutí nových možností propagace. Jedním z nově navržených způsobů komunikační strategie je krátké doplňující video k propagaci. V závěru práce jsou veškeré návrhy ekonomicky zhodnoceny.
The bachelor thesis deals with new ways of promoting Procentrum Design, s.r.o. At first, the thesis includes an introduction of Procentrum, its assortment, production technologies and mapping of competing companies. Based on the SWOT analysis, strengths and weaknesses of the company were found, and they became an inspiration for the aim of the bachelor thesis. The study contains an identification of the current situation of the company promotion and it proposes new promotion possibilities. One of the newly proposed ways of communication strategy is a short supplementary video for promotion. At the end of the thesis all proposals are economically evaluated.
The bachelor thesis deals with new ways of promoting Procentrum Design, s.r.o. At first, the thesis includes an introduction of Procentrum, its assortment, production technologies and mapping of competing companies. Based on the SWOT analysis, strengths and weaknesses of the company were found, and they became an inspiration for the aim of the bachelor thesis. The study contains an identification of the current situation of the company promotion and it proposes new promotion possibilities. One of the newly proposed ways of communication strategy is a short supplementary video for promotion. At the end of the thesis all proposals are economically evaluated.
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Marketing, marketingová komunikace, Internet, reklama, konkurence, SWOT analýza, Marketing, Marketing Communication, Internet, Advertisement, Competition, SWOT analysis