Analýza tržních podmínek za účelem otevření prodejní jednotky v Liberci
Title Alternative:Analysis of marketing conditions for the purpose of opening shop in Liberec
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Date
2007
Authors
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Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Cílem této práce bylo na základě analýzy poptávky a konkurence zjistit, zda by byl vhodný krok pro značku Jozef Sloboda otevřít novou prodejní jednotku v Liberci. V úvodu práce byl popsán vznik a vývoj firmy až do současné podoby. Dále byla snaha pomocí dotazování zanalyzovat poptávku libereckého trhu s pánskými oděvy, případně zjistit jejich nedostatky. V další části byla analýza konkurence, kdy bylo cílem zjistit potenciální konkurenty značky Jozef Sloboda v Liberci a určit jejich silné a slabé stránky, na které by bylo potřeba se při otevření prodejní jednotky zaměřit. V závěru bylo provedeno vyhodnocení různých variant řešení otevření nové prodejní jednotky, které se značce Jozef Sloboda nabízejí.
The aim of this work was to determine on the basis of the analysis of demand and competition if it would be suitable step for Jozef Sloboda company to open a new shop in Liberec. The company formation and progress to the current company´s profile was described in the first part of work. Further there was effort to analyse through the use of questionnaires the competition of Liberec market with the men´s clothes, eventually to determine the market deficiencies. The competition analysis was in the next part. In this part was the main task to determine possible competitors for Jozef Sloboda company in Liberec and to determine their strengths and weaknesses, which would be necessary to specialize in case the new shop will be open. At the end there was executed the evaluation of different possible solutions for opening the new shop, which are at disposal for Jozef Sloboda company.
The aim of this work was to determine on the basis of the analysis of demand and competition if it would be suitable step for Jozef Sloboda company to open a new shop in Liberec. The company formation and progress to the current company´s profile was described in the first part of work. Further there was effort to analyse through the use of questionnaires the competition of Liberec market with the men´s clothes, eventually to determine the market deficiencies. The competition analysis was in the next part. In this part was the main task to determine possible competitors for Jozef Sloboda company in Liberec and to determine their strengths and weaknesses, which would be necessary to specialize in case the new shop will be open. At the end there was executed the evaluation of different possible solutions for opening the new shop, which are at disposal for Jozef Sloboda company.
Description
katedra: KHT; rozsah: 46 s., 6 s.příloh
Subject(s)
analýza konkurence, analýza poptávky, distribuce, průzkum trhu, swot analýza, znaky trhu, competition analysis, demand analysis, distribution, market research, market charakters, swot analysis