Konkurenceschopnost vybraného podniku
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Diplomová práce s názvem Konkurenceschopnost vybraného podniku se zabývá zhodnocením a zvýšením konkurenceschopnosti královédvorského pivovaru Tambor. Jejím hlavním cílem je zanalyzovat schopnost tohoto podniku konkurovat a na základě výsledků jednotlivých analýz navrhnout vhodnou strategii pro zvýšení této schopnosti. Práce je rozdělena na dvě části, a to na teoretickou a praktickou. V teoretické části jsou vysvětleny pojmy konkurenceschopnost, konkurence, konkurenční výhoda, Porterovy konkurenční strategie a vybrané metody situační analýzy. V praktické části je charakterizován vybraný podnik a následně je pomocí jednotlivých analýz v rámci situační analýzy vyhodnocena jeho konkurenceschopnost. Na závěr je pro podnik navržena vhodná strategie a zformulovány doporučení vedoucí ke zvýšení schopnosti vybraného podniku konkurovat.
The diploma thesis entitled Competitiveness of the selected company deals with the evaluation and improvement of competitiveness of the brewery Tambor in Dvůr Králové nad Labem. Its main objective is to analyse the ability of this enterprise to compete and based on the results of individual analyses to propose a suitable strategy for increasing this ability. The thesis is divided into two parts, theoretical and practical. The theoretical part explains the concepts of competitiveness, competition, competitive advantage, Porter's competitive strategies and selected methods of situational analysis. In the practical part, the selected company is characterized and then its competitiveness is evaluated by means of individual analyses within the framework of situational analysis. Finally, an appropriate strategy is proposed for the company and recommendations are formulated to increase the ability of the selected company to compete.
The diploma thesis entitled Competitiveness of the selected company deals with the evaluation and improvement of competitiveness of the brewery Tambor in Dvůr Králové nad Labem. Its main objective is to analyse the ability of this enterprise to compete and based on the results of individual analyses to propose a suitable strategy for increasing this ability. The thesis is divided into two parts, theoretical and practical. The theoretical part explains the concepts of competitiveness, competition, competitive advantage, Porter's competitive strategies and selected methods of situational analysis. In the practical part, the selected company is characterized and then its competitiveness is evaluated by means of individual analyses within the framework of situational analysis. Finally, an appropriate strategy is proposed for the company and recommendations are formulated to increase the ability of the selected company to compete.
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Benchmarking, konkurence, konkurenceschopnost, konkurenční výhoda, PEST analýza, SWOT analýza