Propagace nových výrobků
Title Alternative:Propagation of new products
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Date
2006
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Úkolem této bakalářské práce bylo navrhnout způsob propagace nových produktů z froté firmy Veba, Textilní závody a.s. Broumov, a vypracovat návrhy na prezentaci těchto výrobků, se záměrem zvýšení prodeje těchto výrobků v České republice. V teoretické části je stručná charakteristika firmy Veba, Textilní závody a.s. Broumov, její činnost a produkty, SWOT analýza, a vymezení konkurence. Též jsou zde popsány různé možnosti propagace. V praktické části jsou navrženy možnosti prezentací v jednotlivých médiích včetně ekonomického zhodnocení. Na základě zhodnocení různých druhů propagace, práce nabízí možné návrhy na prezentaci, kterou by firma mohla využívat.
The aim of this Bachelor thesis was to suggest the way how to propagate a new products which are made from terry by the Company VEBA, Textile heats Inc. Broumov and to work up a project for presentation of these products, with an intention to increase sales of these products in the Czech Republic. In the theoretical part there is compendious characteristic of the Company Veba, Textile heats, Inc., Broumov, its activity and products, SWOT analysis, and the delimitation of competition. There is also characterized a variety of possibilities to propagation. In the practical part, possibilities of presentation in particular media are designed, including economical estimation. After having estimated different kinds of propagation, the work offers possible suggestions for presentation, which the company could benefit from.
The aim of this Bachelor thesis was to suggest the way how to propagate a new products which are made from terry by the Company VEBA, Textile heats Inc. Broumov and to work up a project for presentation of these products, with an intention to increase sales of these products in the Czech Republic. In the theoretical part there is compendious characteristic of the Company Veba, Textile heats, Inc., Broumov, its activity and products, SWOT analysis, and the delimitation of competition. There is also characterized a variety of possibilities to propagation. In the practical part, possibilities of presentation in particular media are designed, including economical estimation. After having estimated different kinds of propagation, the work offers possible suggestions for presentation, which the company could benefit from.
Description
katedra: KHT; rozsah: 59 s., 9 s. obr. příloh
Subject(s)
marketingová komunikace, marketingový mix, reklama, podpora prodeje, froté, marketing communication, marketing mix, advertising, sales promotions, terry