Firemní rizika plynoucí ze zapojení do mezinárodního obchodu
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Date
2015-06-16
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Abstract
Tato diplomová práce se zabývá riziky plynoucími z vyvíjení podnikatelské činnosti v rámci mezinárodního obchodu. Představuje rozličné přístupy k rizikům a předkládá možnosti, jimiž je možné rizika spojená s mezinárodním obchodem eliminovat. Na základě vypracování situační analýzy firmy Trevos, a. s. a PEST analýzy Itálie je zde vyhodnoceno, jakou intenzitou je zkoumaný podnikatelský subjekt těmito riziky ohrožován a jakým způsobem se jim brání. Hlavní přínos autora spočívá ve zhodnocení skladby a efektivity metod minimalizace těchto rizik, v upozornění na slabá místa a v navržení doporučení, která budou v souladu s marketingovou strategií firmy a povedou ke snížení rizikovosti mezinárodních obchodních aktivit, čímž do budoucna přinesou firmě vyšší stabilitu.
This diploma thesis deals with risks resulting from carrying out business activities within the framework of international trade. It introduces various approaches to risks and presents possibilities through which it is possible to eliminate the risks related to international trade. On the basis of situational analysis of Trevos PLC and PEST analysis of Italy that has been carried out, this thesis evaluates both the intensity by which the business entity is endangered and the way in which the business entity defends itself against them. The main contributions the author has made are these: assessment of composition and efficiency of minimization methods of the risks, pointing out to the weak points and making suggestions leading to reducing the risks of international trade activities which will be carried out in accordance with the marketing strategy of the company. Thus, these measures will result in providing greater stability for the company in the future.
This diploma thesis deals with risks resulting from carrying out business activities within the framework of international trade. It introduces various approaches to risks and presents possibilities through which it is possible to eliminate the risks related to international trade. On the basis of situational analysis of Trevos PLC and PEST analysis of Italy that has been carried out, this thesis evaluates both the intensity by which the business entity is endangered and the way in which the business entity defends itself against them. The main contributions the author has made are these: assessment of composition and efficiency of minimization methods of the risks, pointing out to the weak points and making suggestions leading to reducing the risks of international trade activities which will be carried out in accordance with the marketing strategy of the company. Thus, these measures will result in providing greater stability for the company in the future.
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mezinárodní obchod, teritoriální rizika, komerční rizika, tržní rizika, kurzová rizika, přepravní rizika, odpovědnostní rizika, bankovní zajišťovací instrumenty, platební podmínky, dodací podmínky, faktoring, forfaiting, pojištění rizik, situační analýza, PEST analýza, Itálie, obchodní partneři, odbytové trhy, international trade, territorial risks, commercial risks, market risks, exchange rate risks, transportation risks, liability risks, bank hedging instruments, terms of payment, terms of delivery, factoring, forfaiting, risks insurance, situation analysis, PEST analysis, Italy, business partners, sales markets