Vliv hotelového businessu na místní ekonomiku
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Date
2025-06-05
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Abstract
Tato práce se zabývá hodnocením strategie hotelu Port Máchovo jezero s cílem navrhnout opatření pro zvýšení výkonnosti a konkurenceschopnosti podniku. Toto opatření autor navrhuje na konci práce. Zároveň bude zkoumáno, jakým způsobem hotel Port ovlivňuje lokální ekonomiku. Do návrhu opatření se promítá i dílčí cíl této práce v podobě komparace hotelu Port a německého hotelu Helvetia. Zkoumání obou subjektů je podloženo osobní zkušeností s prací v těchto podnicích. Bakalářská práce zkoumá problematiku strategie, managementu služeb a lokální ekonomiky.
This thesis focuses on evaluating the strategy of the Port Máchovo Jezero Hotel with the aim of proposing measures to improve its performance and competitiveness. The author presents these proposals at the end of the thesis. At the same time, it will be examined how the Port Hotel impacts the local economy. The proposed measures also reflect a partial objective of this work, which is to compare the Port Hotel with the German Helvetia Hotel. The analysis of both entities is supported by personal experience working at these establishments. The bachelor's thesis explores issues related to strategy, service management, and the local economy.
This thesis focuses on evaluating the strategy of the Port Máchovo Jezero Hotel with the aim of proposing measures to improve its performance and competitiveness. The author presents these proposals at the end of the thesis. At the same time, it will be examined how the Port Hotel impacts the local economy. The proposed measures also reflect a partial objective of this work, which is to compare the Port Hotel with the German Helvetia Hotel. The analysis of both entities is supported by personal experience working at these establishments. The bachelor's thesis explores issues related to strategy, service management, and the local economy.
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Hotel Port, lokální ekonomika, management, návrh, rozvoj, strategie, výkonnost