Customizace jako nový trend v oděvní tvorbě
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Date
2017-06-06
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Abstract
Cílem této práce je zmapovat výhody a úskalí dnes tak populární konfekční oděvní tvorby a zároveň navrhnout alternativu, která by pro zákazníka byla uživatelsky přívětivější a následně ji konfrontovat se současným způsobem získávání oděvů. Práce má za cíl popsat customizační proces nakupování oblečení v podobě profesionálního poradenství módního konzultanta - módní konzultace. Ta bude sestávat ze stanovení klientova barevného typu, typu postavy, individuálního stylu a jeho potřeb a následného navržení vhodných barev, střihů a individualizací dle jeho představ. Záměrem je poskytnout inspiraci pro vytvoření ideálního oděvu pro daného klienta a tím mu pomoci vytvořit minimalistický, dobře promyšlený a efektivní šatník s cílem optimalizovat cenu a kvalitu oděvů.
The aim of this thesis is to describe the advantages and disadvantages of ready-to-wear clothing that has gained massive popularity these days as well as to propose an alternative that would be more user-friendly for the customer and then to confront it with the current way of shopping for clothing. This works purpose is to describe the customization process of shopping for clothing through the professional service of a fashion consultant - fashion consultation. That will consist of the assessment of the clients color type, body type, individual style as well as their individual needs in order to follow up with the design of their clothing of appropriate color, material and also pattern. The intention is to provide inspiration for creation the ultimate ideal clothing for the client and therefore create a minimalistic, well thought out and effective wardrobe with the aim to optimize the price and quality of the clothing.
The aim of this thesis is to describe the advantages and disadvantages of ready-to-wear clothing that has gained massive popularity these days as well as to propose an alternative that would be more user-friendly for the customer and then to confront it with the current way of shopping for clothing. This works purpose is to describe the customization process of shopping for clothing through the professional service of a fashion consultant - fashion consultation. That will consist of the assessment of the clients color type, body type, individual style as well as their individual needs in order to follow up with the design of their clothing of appropriate color, material and also pattern. The intention is to provide inspiration for creation the ultimate ideal clothing for the client and therefore create a minimalistic, well thought out and effective wardrobe with the aim to optimize the price and quality of the clothing.
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customizace, měřenka, konfekce, manufaktura, módní konzultant, customization, made to measure, ready to wear, sweatshop, fashion consultant