Public relations v oblasti terciálního vzdělávání

Title Alternative:Public relations in the tertiary education environment
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dc.contributor.authorŠvandová, Zuzana
dc.date2008
dc.date.accessioned2018-11-30T13:03:35Z
dc.date.available2018-11-30T13:03:35Z
dc.degree.levelPh.D.
dc.description.abstractThe dissertation work is focused on problems concerning theory of public relations (PR) by which organization influences internal and external groups with the intention of creating and keeping positive relations and reaching understanding, gaining mutual confidence. The work attempts to provide a complex overview of the notion of PR itself and deals with a possibility to apply PR to an education system, especially to the tertiary education. In order to reach objectives on a theoretical level, available sources are confronted and terminological ambiguities are explained; definitions and starting points of PR, functions and rules for PR communication, division of activities and PR tools are delimited. In the following part of the work, specificities of the use of marketing communication and PR in education system, creating of PR strategy and possibilities of their use in the area of tertiary education are clarified. The goals, interest groups, tools and procedures for PR activities that could be used to realize PR activities for faculties as strategic units are delimited. The objective of a practical part is to propose a process of creation and system implementation of PR activities to the communication of the Faculty of Economics, Technical University of Liberec. In order to achieve these goals, secondary data were gathered and primary research was carried out. Concrete topics and PR tools for communication with individual primary and secondary groups of the Faculty of Economics, Technical University of Liberec are proposed in the work together with other topics such as integrating PR into an organization structure of the faculty, methods of budgeting and PR efficiency evaluation. The topics are proposed in such a way that after generalization; they can be used by various subjects of tertiary education.en
dc.formattext
dc.identifier.signatureU 559 H
dc.identifier.urihttps://dspace.tul.cz/handle/15240/38883
dc.language.isocs
dc.publisherTechnická Univerzita v Liberci,cs
dc.publisher.abbreviationTUL
dc.rightsVysokoškolská závěrečná práce je autorské dílo chráněné dle zákona č. 121/2000 Sb., autorský zákon, ve znění pozdějších předpisů. Je možné pořizovat z něj na své náklady a pro svoji osobní potřebu výpisy, opisy a rozmnoženiny. Jeho využití musí být v souladu s autorským zákonem https://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf a citační etikou https://knihovna.tul.cz/document/103cs
dc.rightsA university thesis is a work protected by the Copyright Act. Extracts, copies and transcripts of the thesis are allowed for personal use only and at one?s own expense. The use of thesis should be in compliance with the Copyright Act. https://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf and the citation ethics https://knihovna.tul.cz/document/103en
dc.rights.urihttps://knihovna.tul.cz/document/26
dc.rights.urihttps://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf
dc.subject.verbispublic relationscs
dc.subject.verbisvysokoškolské studiumcs
dc.subject.verbisvzdělávánícs
dc.subject.verbisvyšší odborné školycs
dc.subject.verbiscollege studyen
dc.subject.verbiseducationen
dc.subject.verbispostsecondary vocational schoolsen
dc.subject.verbiscommunication in marketingen
dc.subject.verbispublic relationsen
dc.subject.verbismarketingová komunikacecs
dc.titlePublic relations v oblasti terciálního vzdělávánícs
dc.title.alternativePublic relations in the tertiary education environmenten
dc.typeThesis,
dc.typedisertační prácecs
local.facultyEkonomická fakultacs
local.faculty.abbreviationDIS
local.identifier.verbiskpw06358367
local.note.administratorsTrykarovaA
local.verbis.aktualizace2019-10-05 07:21:29cs
local.verbis.studijniprogramKMGcs
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