Building Clothing Brand Loyalty on Facebook

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Date
2019-01-01
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Publisher
Masaryk University Press
Abstract
Description
Subject(s)
attitudinal loyalty, behavioural loyalty, brands, brand loyalty, common clothing brands, Facebook, fan pages, loyalty model, SEM
Citation
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https://dspace.tul.cz/handle/15240/155377
 https://doi.org/10.5817/cz.muni.m210-9124-2018
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ISBN
978-80-210-9123-8
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