Online marketingová strategie vybraného podniku.
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Date
2021-06-16
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Abstract
Cílem diplomové práce je vytvořit návrh internetového obchodu společnosti PIVOVAR ROHOZEC a.s. a vytvořit návrh affiliate marketingové strategietéto společnosti. V teoretické části práce jsou sepsány informace o internetovém obchodu a jeho tvorbě. Dále teoretická část obsahuje informace o affiliate marketingu a jeho zavádění ve firmě. Praktická část práce je zaměřena nejprve na samotné představení společnosti, je zde popsána offline marketingová komunikace a následně provedena analýza online marketingové komunikace pivovaru. V dalších kapitolách je vytvořen návrh e-shopu společnosti a návrh affiliate marketingové strategie. Součástí práce je také zhodnocení návrhů a získaných výsledků.
The aim of the diploma thesis is to create a proposal for the e-shop of the company PIVOVAR ROHOZEC a.s. and create an affiliate marketing strategy for the company. The theoretical part of the thesis contains information about the online store and its creation. Furthermore, the theoretical part contains information about affiliate marketing and its implementation in the company. The practical part of the work is focused first on the introduction of the company, there is described offline marketing communication and then an analysis of online marketing communication of the brewery. In the next chapters, a proposal for the company's e-shop and a proposal for an affiliate marketing strategy are created. Part of the work is also the evaluation of proposals and results obtained.
The aim of the diploma thesis is to create a proposal for the e-shop of the company PIVOVAR ROHOZEC a.s. and create an affiliate marketing strategy for the company. The theoretical part of the thesis contains information about the online store and its creation. Furthermore, the theoretical part contains information about affiliate marketing and its implementation in the company. The practical part of the work is focused first on the introduction of the company, there is described offline marketing communication and then an analysis of online marketing communication of the brewery. In the next chapters, a proposal for the company's e-shop and a proposal for an affiliate marketing strategy are created. Part of the work is also the evaluation of proposals and results obtained.
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Internetový marketing, partnerský program, affiliate marketing, inzerent, partner, provize, e-shop, web, webová stránka, zákazník, pivovar, internetový obchod, Internet marketing, affiliate program, affiliate marketing, advertiser, partner, commission, e-shop, web, website, customer, brewery, online store