Návrh designu autopotahů z hlediska uživatelů
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Date
2017-06-06
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Abstract
Tato bakalářská práce se zabývá návrhem optimální podoby designu autopotahů. V teoretické části je uvedena charakteristika marketingu, omaku, vzhledu textilií a sběru primárních dat. Základem pro návrh autopotahů byly představy uživatelů, které byly zjišťovány pomocí dotazníkové ankety.Praktická část je rozdělena do tří částí. V první části se hodnotí subjektivní omak, kdy respondenti dané vzorky nevidí a posuzují vzorky pouze podle omaku a následně respondenti hodnotí vzorky znovu, ale s tím že na daný vzorek vidí a hodnotí vzhled materiálů. Druhá část je zaměřena na sestavení autopotahu dle šesti nejlepších vzorků. Respondent má určit, kde by se mu líbil materiál v dané části autopotahu. V závěru práce nalezneme vyhodnocení dat.
The thesis deals with the car seat covers and their optimal design. The theoretical part is focused on the marketing characteristics, the feel, the visual aspect of fabrics and primary data collection. The ideas of users and their vision collected by the means of a questionnaire survey have become the basis for the design of car seat covers. The practical part of the diploma work is divided into three parts. The first part evaluates the subjective feel in which the respondents are unabled to see the samples provided, the samples are assessed only by touch afterwards. The samples are subsequently evaluated once again, however, compared to the previous stage, the respondents are able to view the samples and evaluate the appearance of materials for this time. The second part focuses on the assembly of car seat covers according to the six best samples. The addressed respondents specify what material he or she would prefer in a particular part of a car seat cover through the questionnaire survey. The data evaluation are to be found in the final part of the diploma work.
The thesis deals with the car seat covers and their optimal design. The theoretical part is focused on the marketing characteristics, the feel, the visual aspect of fabrics and primary data collection. The ideas of users and their vision collected by the means of a questionnaire survey have become the basis for the design of car seat covers. The practical part of the diploma work is divided into three parts. The first part evaluates the subjective feel in which the respondents are unabled to see the samples provided, the samples are assessed only by touch afterwards. The samples are subsequently evaluated once again, however, compared to the previous stage, the respondents are able to view the samples and evaluate the appearance of materials for this time. The second part focuses on the assembly of car seat covers according to the six best samples. The addressed respondents specify what material he or she would prefer in a particular part of a car seat cover through the questionnaire survey. The data evaluation are to be found in the final part of the diploma work.
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Subject(s)
autopotah, marketing, omak, vzhled textilii, primární data, subjektivní omak, car seat cover, marketing, touch, visual aspect of fabric, primary data, subjective feel