Rozvoj cestovního ruchu v oblasti Dolní Morava
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Date
2021-09-07
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Abstract
Bakalářská práce Vývoj cestovního ruchu na Dolní Moravě se zabývá vývojem cestovního ruchu z pohledu místního obyvatelstva. Zabývá se pohledem místních obyvatel, při kterých se soustředí na pozitivní stránky vývoje cestovního ruchu na území Kralického Sněžníku a na problematické stránky regionu, které přinesl vývoj cestovního ruchu v regionu. Krom respondentů se do výzkumu zapojil i sám autor. Kromě popsání jednotlivých stránek SWOT analýzy si autor dal za úkol navrhnout jednotlivé řešení daných problematik, které se vlivem vývoje cestovního ruchu na Dolní Moravě vybudovaly. V teoretické části se autor zabývá cestovním ruchem jako celkem, dále se zaměřuje na systém cestovního ruchu, segmentaci účastníků cestovního ruchu a na destinační management cestovního ruchu u nás. V praktické části je popsán region Kralického Sněžníku, obec Dolní Morava a samotné působení rezortu Dolní Morava. V další části se autor věnuje výzkumnému šetření, kde popisuje metodologii, jednotlivé respondenty a interpretuje je. Ve stejné části autor vytvořil SWOT analýzu, která poukazuje na jednotlivé stránky regionu. V poslední části se autor zaměřuje na problematiku, kterou přinesl vývoj cestovního
This bachelor's thesis Tourism development in Dolní Morava examines the view of local residents on the development of tourism in the region of Kralický Sněžník. It focuses on the positive aspects of the development of tourism and the problematic aspects of the region, which were brought by the development of tourism in this region. It also explores the benefits and bad influences brought by the development of tourism in the Kralický Sněžník region. In addition to the respondents, the author himself participated in the research. Moreover, the description of the individual aspects of the SWOT analysis is supplemented by individual solutions to the problems that have been built up in Dolní Morava due to the development of tourism, as proposed by the author. In the theoretical part, the author deals describes tourism as a whole, focuses on the system of tourism, segmentation of tourism participants and destination management of tourism in our country. The practical part describes the region of Kralický Sněžník, the village of Dolní Morava and the operation of the Dolní Morava resort. In the subsequent part, the author focuses on the research, where he describes the methodology, the individual respondents and supplies their interpretation. This part also consists of the author-created SWOT analysis, which points to individual aspects of the region. The final part focuses on the issues brought by the development of tourism in the region. Within this issue, it presents individual solutions that could alleviate individual problems.
This bachelor's thesis Tourism development in Dolní Morava examines the view of local residents on the development of tourism in the region of Kralický Sněžník. It focuses on the positive aspects of the development of tourism and the problematic aspects of the region, which were brought by the development of tourism in this region. It also explores the benefits and bad influences brought by the development of tourism in the Kralický Sněžník region. In addition to the respondents, the author himself participated in the research. Moreover, the description of the individual aspects of the SWOT analysis is supplemented by individual solutions to the problems that have been built up in Dolní Morava due to the development of tourism, as proposed by the author. In the theoretical part, the author deals describes tourism as a whole, focuses on the system of tourism, segmentation of tourism participants and destination management of tourism in our country. The practical part describes the region of Kralický Sněžník, the village of Dolní Morava and the operation of the Dolní Morava resort. In the subsequent part, the author focuses on the research, where he describes the methodology, the individual respondents and supplies their interpretation. This part also consists of the author-created SWOT analysis, which points to individual aspects of the region. The final part focuses on the issues brought by the development of tourism in the region. Within this issue, it presents individual solutions that could alleviate individual problems.
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Subject(s)
cestovní ruch, Dolní Morava, Kralický Sněžník, problematika regionu, rezort Dolní Morava, Dolní Morava, Kralický Sněžník, tourism, Dolní Morava resort, regional issues