THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER BEHAVIOUR

Simple item page
dc.contributor.authorCheraghalizadeh Rominacs
dc.date.accessioned2020-06-08T09:48:00Z
dc.date.available14-22-2020en
dc.date.available2020-06-08T09:48:00Z
dc.date.issued2019-01-01cs
dc.date.updated04-28-2020en
dc.format.extent11cs
dc.identifier.doi10.7441/dokbat.2019.040
dc.identifier.isbn978-80-7454-893-2cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/156437
dc.language.isoengcs
dc.publisherTomas Bata University in Zlíncs
dc.publisher.cityZlíncs
dc.relation.ispartofDOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchersen
dc.relation.ispartofseries0cs
dc.relation.urihttp://dokbat.utb.cz/proceedings/cs
dc.subjectSocial media marketing activitiescs
dc.subjectcustomer satisfactioncs
dc.subjectintention to returncs
dc.subjectpositive word of mouthcs
dc.titleTHE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER BEHAVIOURen
dc.titleThe Effect of Social Media Marketing Activities on Customer Behaviourcs
local.citation.epage422-432cs
local.citation.spage422-432cs
local.event.locationZlínen
local.identifier.publikace7197
Files
Collections