THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER BEHAVIOUR

Date
2019-01-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tomas Bata University in Zlín
Abstract
Description
Subject(s)
Social media marketing activities, customer satisfaction, intention to return, positive word of mouth
Citation
Item identifier
https://dspace.tul.cz/handle/15240/156437
 https://doi.org/10.7441/dokbat.2019.040
ISSN
ISBN
978-80-7454-893-2
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