Interní komunikace se zaměřením na elektronickou formu
Title Alternative:Corporarte communication focused on the electronic form
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Date
2009-01-01
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Publisher
Technická Univerzita v Liberci
Abstract
Diplomová práce je zaměřena na interní komunikaci v rámci podniku, se zvláštním důrazem na její elektronickou formu. Cílem předkládané práce je především využít teoretických znalostí na konkrétním příkladu vybraného podniku a jeho elektronické interní komunikaci. Součástí práce je dále zhodnocení současného stavu a zejména navrhnutí opatření, která by pomohla výrazně zlepšit efektivitu elektronické komunikace v této firmě. První kapitola se podrobně zabývá teorií interní komunikace včetně jejích forem. Její součástí jsou také cíle interní komunikace a její efektivita. Ve druhé kapitole je stručně charakterizována historie a varianty elektronické komunikace. Třetí kapitola je zacílena na charakteristiku současného stavu elektronické formy interní komunikace ve vybraném podniku. Čtvrtá - stěžejní - kapitola této práce je věnována popisu konkrétních návrhů na zlepšení elektronické formy interní komunikace v rozebíraném podniku.
The diploma thesis is focused on the internal communication within a company with a special emphasis on its electronic form. The aim of the work is mainly to use the theoretical knowledge on a concrete case of the chosen company and also on its electronic internal communication. The thesis also deals with the evaluation of a present system and it proposes some action which could improve the efectiveness of the electronic communication in this company. The first chapter describes the theory of the internal communication and its forms. The aim of the internal communication and its effectiveness are also part of this chapter. In the second chapter there are briefly defined the history and different variants of the electronic communication. The third chapter is focused on the characterization of the present situation of the electronic form of the internal communication in the chosen company. The fourth and the most important chapter of this work describes concrete proposals how to improve the electronic form of the internal communication in the chosen company.
The diploma thesis is focused on the internal communication within a company with a special emphasis on its electronic form. The aim of the work is mainly to use the theoretical knowledge on a concrete case of the chosen company and also on its electronic internal communication. The thesis also deals with the evaluation of a present system and it proposes some action which could improve the efectiveness of the electronic communication in this company. The first chapter describes the theory of the internal communication and its forms. The aim of the internal communication and its effectiveness are also part of this chapter. In the second chapter there are briefly defined the history and different variants of the electronic communication. The third chapter is focused on the characterization of the present situation of the electronic form of the internal communication in the chosen company. The fourth and the most important chapter of this work describes concrete proposals how to improve the electronic form of the internal communication in the chosen company.
Description
katedra: KMG; přílohy: 1 CD ROM; rozsah: 75 stran
Subject(s)
aplikace, firma, informace, interní komunikace, intranet, report, systém, uživatel, zaměstnanec, application, company, employee, information, internal communication, intranet, report, system, user