Pravidla CSR a ingerence firem, neziskových organizací, vlád a EU při jejich naplňování
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2017-02-01
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Abstract
Bakalářská práce se zabývá problematikou pravidel CSR a jejím cílem je popsat a posoudit ingerenci firem, neziskových organizací, vlád a EU při jejich naplňování. V teoretické části byl nejdříve obecně charakterizován koncept CSR a zkoumán z hlediska vývoje a současného pohledu. Dále bylo zkoumáno CSR v ČR, hlavně z pohledu legislativy. Poté byla věnována pozornost jednotlivým aktérům na evropské a globální úrovni. Idea odpovědného podnikání se zdá být důsledkem společenského tlaku a v jednotlivých kapitolách je popsáno, které organizace se snaží vymezit pravidla CSR a regulovat tak koncept jako takový. CSR však nadále patří mezi dobrovolné aktivity firem a je otázkou, zda by tato regulace byla přínosem. V praktické části jsou popsány CSR aktivity společnosti Nestlé, která má s konceptem velké zkušenosti. Cílem praktické části je názorně ukázat, jakými konkrétními pravidly se firma řídí a jaký přínos může mít uplatňování společenské odpovědnosti pro firmu a její okolí.
This bachelor thesis deals with the rules of CSR and its objective is to describe and evaluate the influence of companies, NGOs, governments and the EU in their fulfilment. At the beginning of theoretical part was generally characterized by the concept of CSR and examined in terms of development and current perspective. CSR was also examined in the Czech Republic, especially in terms of legislation. Then attention was paid to individual players at European and global level. The idea of responsible business seems to be the result of social pressure and in individual chapters is described, which the organization try to delineate the rules and regulate CSR. However CSR, still belongs to the volunteer activities of companies and the question is whether this regulation is beneficial. The practical part describes the CSR activities of Nestle, which has much experience with the concept. The practical part describes what concrete rules are followed by the company and what benefits can be obtained in a social responsibility for the company and its surroundings.
This bachelor thesis deals with the rules of CSR and its objective is to describe and evaluate the influence of companies, NGOs, governments and the EU in their fulfilment. At the beginning of theoretical part was generally characterized by the concept of CSR and examined in terms of development and current perspective. CSR was also examined in the Czech Republic, especially in terms of legislation. Then attention was paid to individual players at European and global level. The idea of responsible business seems to be the result of social pressure and in individual chapters is described, which the organization try to delineate the rules and regulate CSR. However CSR, still belongs to the volunteer activities of companies and the question is whether this regulation is beneficial. The practical part describes the CSR activities of Nestle, which has much experience with the concept. The practical part describes what concrete rules are followed by the company and what benefits can be obtained in a social responsibility for the company and its surroundings.
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CSR, společenská odpovědnost firem, vláda, neziskové organizace, EU, ISO, GRI, OECD, CSV, Nestlé, CSR, corporate social responsibility, government, NGOs, EU, ISO, GRI, OECD, CSV, Nestle