Výroba a prodej textilních hraček
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Abstract
Bakalářská práce navrhuje výrobu bezpečné textilní hračky pro děti od tří let věku. Hračka je řešena tak, aby splňovala požadavky k udělení certifikátu CE a byla vyrobena ekonomicky výhodně. Zároveň je proveden průzkum, zda zákazníci vyžadují další certifikaci o bezpečnosti a jaký má tato certifikace význam v rozhodování při koupi.
In this bachelor thesis there is put forward a production of a safe textile toy for children at the age of three years old. The toy is made to fulfill requirements for awarding the certificate CE and it is made economically in budget-wise. At the same time it is realized a market research, whether the customers require other certification in safety and what importance has this certification in decision making by buying.
In this bachelor thesis there is put forward a production of a safe textile toy for children at the age of three years old. The toy is made to fulfill requirements for awarding the certificate CE and it is made economically in budget-wise. At the same time it is realized a market research, whether the customers require other certification in safety and what importance has this certification in decision making by buying.
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Hračka, materiál, legislativa, certifikace, postup výroby, průzkum trhu, strategie prodeje, Toy, material, legislation, certification, production procedure, market research, sale strategy