Popularizace a propagace studia Fakulty textilní Technické univerzity v Liberci
Title Alternative:Popularization and promotion of studies in the Faculty of Textile Technical University of Liberec
| dc.contributor.advisor | Fridrichová, Ludmila | |
| dc.contributor.author | Vodička, Jakub | |
| dc.date | 2009 | |
| dc.date.accessioned | 2018-04-23 | |
| dc.date.available | 2018-04-23 | |
| dc.date.defense | 2009-06-15 | |
| dc.date.issued | 2009 | |
| dc.degree.level | mgr | |
| dc.description | katedra: KHT; přílohy CD; rozsah: 54 stran | cs |
| dc.description.abstract | Tato práce se zabývá současným systémem popularizace a propagace studia Fakulty textilní Technické univerzity v Liberci. Dále popisuje aktuální možnosti marketingového mixu a corporate image, které lze použít pro zkvalitnění celkového obrazu univerzity vzhledem ke svému okolí. Jako každá organizace i univerzita se s postupem času vyvíjí a je třeba dbát na to, aby komunikace a image školy nezůstaly na mrtvém bodě. Je velice důležité, aby komunikace i image školy reagovaly na změny struktury okolí a dokázaly oslovovat další generace studentů. | cs |
| dc.description.abstract | This work deals with the current system of popularization and promotion of studies in the Faculty of Textile Technical University of Liberec. It also describes the current possibilities of the marketing mix and corporate image which can be used to improve the quality of the image of the university due to their surroundings. As in any organization and the University is gradually evolving and it is necessary to ensure that communication and image of the school left the deadlock. It is very important that communication and image of schools to respond to changes in the structure of the surroundings and able to reach the next generation of students. | en |
| dc.format | text | |
| dc.identifier.uri | https://dspace.tul.cz/handle/15240/23049 | |
| dc.language.iso | cs | |
| dc.publisher | Technická Univerzita v Liberci | cs |
| dc.subject | reklama a propagace | cs |
| dc.subject | marketing | cs |
| dc.subject | univerzity | cs |
| dc.subject | studium a výuka | cs |
| dc.subject | advertising | en |
| dc.subject | marketing | en |
| dc.subject | universities | en |
| dc.subject | study and teaching | en |
| dc.title | Popularizace a propagace studia Fakulty textilní Technické univerzity v Liberci | cs |
| dc.title.alternative | Popularization and promotion of studies in the Faculty of Textile Technical University of Liberec | en |
| dc.type | Thesis | |
| local.department | KHT | cs |
| local.faculty | Fakulta textilní | cs |
| local.identifier.stag | 16587 | |
| local.note.administrators | kovarikova |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- V 218-09 Tb.pdf
- Size:
- 853.36 KB
- Format:
- Adobe Portable Document Format
- Description:
- kvalifikační práce