Computer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targeting

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dc.contributor.authorSemerádová Terezacs
dc.contributor.authorWeinlich Petrcs
dc.date.accessioned2020-06-08T09:44:03Z
dc.date.available07-48-2019en
dc.date.available2020-06-08T09:44:03Z
dc.date.issued2019cs
dc.date.updated17-24-2020en
dc.format.extent13cs
dc.identifier.doi10.1109/access.2019.2948401
dc.identifier.issn2169-3536cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/156050
dc.language.isoengcs
dc.publisherInstitute of Electrical and Electronics Engineers (IEEE)cs
dc.relation.ispartofIEEE Accessen
dc.relation.ispartofseries0cs
dc.relation.urihttp://xplorestaging.ieee.org/ielx7/6287639/8600701/08877755.pdf?arnumber=8877755cs
dc.riv.kontrolni-cislo192185155cs
dc.riv.kontrolni-cislo192195140cs
dc.riv.specifikaceRIV/46747885:24310/19:00006715!RIV20-MSM-24310___cs
dc.riv.specifikaceRIV/46747885:24310/19:00006715!RIV20-TA0-24310___cs
dc.subjectFacebook Lookalikescs
dc.subjectHyper-targetingcs
dc.subjectOnline Advertisingcs
dc.subjectPersonalized Advertisingcs
dc.subjectSocial Mediacs
dc.titleComputer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targetingcs
local.citation.epage153365-153377cs
local.citation.spage153365-153377cs
local.identifier.publikace6715
local.identifier.wok497163000238en
local.relation.issueprosineccs
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