Computer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targeting
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Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Abstract
Description
Subject(s)
Facebook Lookalikes, Hyper-targeting, Online Advertising, Personalized Advertising, Social Media
Citation
ISSN
2169-3536