Propagační textilie s reflexními prvky pro mateřské školy
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Abstract
Úkolem této bakalářské práce je vytvořit propagační textilie s reflexními prvky pro mateřskou školu. Nejprve vytvořit návrhy na různé propagační textilie pouze v počítači a poté vybranou textilii realizovat a následně na ni aplikovat nově vytvořené logo mateřské školy, které bude školu propagovat.V první části bakalářské práce je seznámení s marketingovým mixem obecně, marketingovým mixem pro konkrétní mateřskou školu a také seznámení s vybranou mateřskou školou. Dále je popsán význam barev, který je důležitý pro tvorbu loga a tvorbu propagačních textilií. V druhé části jsou zkoumány propagační textilie mateřských škol a grafický design, do kterého spadá i tvorba a návrhy nového loga a propagačních textilií. V poslední části bakalářské práce je vybraná navržená propagační textilie s reflexními prvky zrealizována.
The goal of this thesis is to develop a promotional textiles with reflective elements for kindergarten. The aim was to develop proposals for various promotional textiles just on the computer, and then implement the chosen textiles and apply newly created logo kindergarten on it, which will propagate the school.In the first part of the thesis is introduced the general marketing mix, marketing mix for specific kindergarten and familiarization with the chosen kindergarten. It is also described the significance of colors, which is important for creating logos and creating promotional textiles. In the second part, there are promotional textiles of kindergartens and graphic design, in which includes the creation and design of a new logo and promotional textiles. In the last part of the thesis is implemented chosen promotional textiles with reflective elements.
The goal of this thesis is to develop a promotional textiles with reflective elements for kindergarten. The aim was to develop proposals for various promotional textiles just on the computer, and then implement the chosen textiles and apply newly created logo kindergarten on it, which will propagate the school.In the first part of the thesis is introduced the general marketing mix, marketing mix for specific kindergarten and familiarization with the chosen kindergarten. It is also described the significance of colors, which is important for creating logos and creating promotional textiles. In the second part, there are promotional textiles of kindergartens and graphic design, in which includes the creation and design of a new logo and promotional textiles. In the last part of the thesis is implemented chosen promotional textiles with reflective elements.
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Propagační textilie, mateřská škola, logo, reflexní prvky, grafický design, Promotional textiles, kindergarten, logo, reflective elements, graphic design