Snižování podnikatelských rizik v mezinárodním obchodě
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Date
2021-06-09
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Abstract
Bakalářská práce se zabývá ve své první kapitole problematikou mezinárodního obchodu, dále rozebírá jednotlivé vývojové etapy mezinárodního obchodu, jejich hlavní představitele a teorie, konkrétně od období merkantilismu, jehož počátky jsou datovány do 16. století až po alternativní teorie mezinárodního obchodu formujících se ve 20. století. Dále se práce zabývá analýzami k určení konkurenceschopnosti firmy a také popisuje jednotlivé formy vstupu podniků na zahraniční trhy. Práce jmenuje příklady vývozních a dovozních operací, forem vstupů nenáročných na kapitálové investice a v poslední řadě uvádí příklady kapitálových vstupů na zahraniční trhy. V následující kapitole se práce zabývá pojmem riziko a jednotlivými druhy podnikatelských rizik v mezinárodním obchodě, mezi která patří rizika tržní, komerční, teritoriální, přepravní a měnová. Poslední kapitola je zaměřena na konkrétní podnik, který by se rád zapojil do mezinárodního obchodu. Práce postupně popíše charakteristiku daného podniku, marketingový mix 7P, příležitosti pro vstup na zahraniční trh, SWOT analýzu, Porterův model pěti konkurenčních sil, rizika plynoucí ze vstupu na zahraniční trh pro daný podnik a návrh opatření, jak tyto rizika eliminovat.
The first part of this Bachelor Thesis is focused on the problematic areas of international trade, furthermore, it describes individual development stages of international trade, their main representatives and theories, specifically starting from Mercantilism, which was starting in the 16th century and then continuing to alternative theories of international trade, which were forming in the 20th century. Moreover, the thesis describes different modes of how a company can enter a foreign markets and also deals with analyzes, which determine competitiveness of the company. Another goal is to set examples of import and export operations, different types of entries with a low capital requirement and finally examples of capital investment in foreign markets. The next section of the thesis is dedicated to the concept of risk; what different types of risks a company can face when entering a foreign market; for example, market risk, commercial risk, territorial risk, transport risk, and monetary risk. The last section of this thesis describes a specific company that is planning on engaging in international business. This thesis goes into detail and describes the characteristics of this company, marketing mix 7P, the opportunities and options on how to enter international trade, SWOT analysis, and Porter's Model. In conclusion, it lists potential risks which could be faced by this company and ways how to mitigate these risks.
The first part of this Bachelor Thesis is focused on the problematic areas of international trade, furthermore, it describes individual development stages of international trade, their main representatives and theories, specifically starting from Mercantilism, which was starting in the 16th century and then continuing to alternative theories of international trade, which were forming in the 20th century. Moreover, the thesis describes different modes of how a company can enter a foreign markets and also deals with analyzes, which determine competitiveness of the company. Another goal is to set examples of import and export operations, different types of entries with a low capital requirement and finally examples of capital investment in foreign markets. The next section of the thesis is dedicated to the concept of risk; what different types of risks a company can face when entering a foreign market; for example, market risk, commercial risk, territorial risk, transport risk, and monetary risk. The last section of this thesis describes a specific company that is planning on engaging in international business. This thesis goes into detail and describes the characteristics of this company, marketing mix 7P, the opportunities and options on how to enter international trade, SWOT analysis, and Porter's Model. In conclusion, it lists potential risks which could be faced by this company and ways how to mitigate these risks.
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formy vstupu na zahraniční trh, mezinárodní obchod, riziko, Statical s r o, zahraniční trh, foreign market, international trade, modes of entry into foreign markets, risk, Statical s r o