Konkurenceschopnost vybraného podniku
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Date
2015-06-03
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Abstract
Bakalářská práce se zabývá Konkurenceschopností vybraného podniku. Vybraným podnikem je společnost, ve které je autorka zaměstnána. Teoretická část práce vysvětluje pojem konkurence a konkurenceschopnost. Za pomoci odborné literatury popisuje konkurenční strategie a metody využívané k analýze mikro a makroprostředí podniku. V praktické části jsou aplikovány zjištěné teoretické poznatky a za pomoci strukturální analýzy konkurenčního prostředí analyzováno okolí podniku, na základě vzájemného působení vlivu pěti konkurenčních sil. Zjištěné výsledky poukazují na úroveň konkurence, ziskovost odvětví a schopnost podniku konkurovat.
The bachelor thesis deals with Competitiveness of chosen company for which author is working for. Theoretical part defines meaning competition and competitiveness. She is describing competitive strategies and methodology, which is used for analysis of micro and macro environment with help of technical literature. The findings are applied in the exploratory part of thesis with the help of structural analysis of competitive surroundings of company and on the base mutual influence of fifth competitive forces. Identified results on the end of thesis are showing level of competition, profitability of the industry and compete ability of company.
The bachelor thesis deals with Competitiveness of chosen company for which author is working for. Theoretical part defines meaning competition and competitiveness. She is describing competitive strategies and methodology, which is used for analysis of micro and macro environment with help of technical literature. The findings are applied in the exploratory part of thesis with the help of structural analysis of competitive surroundings of company and on the base mutual influence of fifth competitive forces. Identified results on the end of thesis are showing level of competition, profitability of the industry and compete ability of company.
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Konkurence, konkurenceschopnost, konkurenční výhoda, konkurenční strategie, strukturální analýza konkurenčního prostředí, Competition, competitiveness, competitive advantage, competitive strategy, structural analysis of competitive surroundings