Podnikatelský plán v oblasti hotelnictví
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Date
2020-06-24
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Abstract
Bakalářská práce pojednává o podnikatelském plánu na renovaci hotelu Murano, který se nachází v Janově nad Nisou. V současné době je hotel Murano již 8 let zavřený a celý areál, ač je udržovaný správcem, chátrá. Hotel se nachází na unikátním místě v přírodě vedle chráněné krajinné oblasti. Společnost QUAI, která celý areál vlastní, nemá zájem o provozování hotelu a tak je již několik měsíců areál na prodej. Součástí práce je podnikatelský plán, který slouží jako návrh případnému majiteli na renovaci a znovuotevření hotelu. Cílem práce je vytvořit čtyřhvězdičkový hotelový komplex, který je zaměřen na rekreaci a relaxaci rodin s dětmi. Práce zodpovídá otázku ohledně doby návratnosti celé investice. Byla provedena analýza trhu, výběr cílové skupiny zákazníků, situační analýza, analýza konkurence, projektový plán, marketingová a obchodní strategie a finanční plán. Po zpracování práce byla celková počáteční investice spočítána na 170 250 040 Kč. Na základě podnikatelského plánu byla, při zohlednění faktoru času, doba návratnosti investice určena na 29 let. Bakalářská práce by mohla sloužit jako podnět pro investory k renovaci hotelu a vnuknutí nápadu na celkový koncept projektu.
The bachelor thesis deals with the business plan in relation to hotel industry. The point of interest is Murano hotel, which is located in Janov nad Nisou. Currently, the Murano hotel has been closed for 8 years and the whole area, although maintained by the steward, is dilapidated. The hotel is located in a unique location in the countryside next to a protected area. The company QUAI, which is an owner of the whole area, is not interested in running the hotel, so it has been for sale for several months. Part of the work is a business plan, which serves as a suggestion for possible owner to renovate and reopen the hotel. The aim of this work is to create a four-star hotel complex, which is focused on recreation and relaxation of families with children. The work answers the question about the payback period of the whole investment. Market analysis target group selection, situation analysis, competition analysis, project plan, marketing and business strategy and financial plan are carried out. After the work was done, the total investment was calculated at 170 250 040 CZK. Based on the business plan, taking into account the time factor, the payback period was set on 29 years. The bachelor thesis could serve as an incentive for investors to renovate the hotel and give an ideal for the overall concept of the project.
The bachelor thesis deals with the business plan in relation to hotel industry. The point of interest is Murano hotel, which is located in Janov nad Nisou. Currently, the Murano hotel has been closed for 8 years and the whole area, although maintained by the steward, is dilapidated. The hotel is located in a unique location in the countryside next to a protected area. The company QUAI, which is an owner of the whole area, is not interested in running the hotel, so it has been for sale for several months. Part of the work is a business plan, which serves as a suggestion for possible owner to renovate and reopen the hotel. The aim of this work is to create a four-star hotel complex, which is focused on recreation and relaxation of families with children. The work answers the question about the payback period of the whole investment. Market analysis target group selection, situation analysis, competition analysis, project plan, marketing and business strategy and financial plan are carried out. After the work was done, the total investment was calculated at 170 250 040 CZK. Based on the business plan, taking into account the time factor, the payback period was set on 29 years. The bachelor thesis could serve as an incentive for investors to renovate the hotel and give an ideal for the overall concept of the project.
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Cestovní ruch, hotelnictví, podnikatelský plán, renovace, návratnost investice, Tourism, hotel industry, business plan, renovation, return of investment