Pojem anti-móda v současném oděvním designu
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Date
2024-06-03
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Abstract
Bakalářská práce s názvem "Koncept anti-módy v současném módním dizajnu" zkoumá vývoj a význam anti-módy od jejích historických kořenů až po současnost s důrazem na její vliv na moderní módní trendy a subkultury. Cílem práce je analyzovat, jak anti-móda mění zavedené normy módního průmyslu a jak se projevuje v současnosti. Metodologicky se práce opírá o historickou analýzu významných osobností, jako jsou Vivienne Westwood, Rei Kawakubo a Demna Gvasalia, a o studie teoretiků, jako jsou Ted Polhemus, George Simmel a další. Anti-móda významně přispívá k diverzifikaci módního trhu, inovuje a funguje jako způsob vyjádření individuality a sociokulturní kritiky. V praktické části se teoretické poznatky uplatňují při konceptualizaci a konstrukci oděvu. Výsledkem je oděv, který narušuje určité koncepty zakořeněné ve slovenské kultuře.
The bachelor thesis entitled "The Concept of Anti-Fashion in Contemporary Fashion Design" explores the development and significance of anti-fashion from its historical roots to the present day, with an emphasis on its influence on modern fashion trends and subcultures. The aim of the thesis is to analyse how anti-fashion is changing the established norms of the fashion industry and how it is manifesting itself today. Methodologically, the thesis relies on historical analysis of prominent figures such as Vivienne Westwood, Rei Kawakubo and Demna Gvasalia, and on studies by theorists such as Ted Polhemus, George Simmel and others. Anti-fashion contributes significantly to the diversification of the fashion market, innovating and functioning as a mode of expression of individuality and socio-cultural critique. In the practical part, the theoretical knowledge is applied in the conceptualization and construction of the garment. The result is a garment that aims to disrupt certain concepts rooted in Slovak culture.
The bachelor thesis entitled "The Concept of Anti-Fashion in Contemporary Fashion Design" explores the development and significance of anti-fashion from its historical roots to the present day, with an emphasis on its influence on modern fashion trends and subcultures. The aim of the thesis is to analyse how anti-fashion is changing the established norms of the fashion industry and how it is manifesting itself today. Methodologically, the thesis relies on historical analysis of prominent figures such as Vivienne Westwood, Rei Kawakubo and Demna Gvasalia, and on studies by theorists such as Ted Polhemus, George Simmel and others. Anti-fashion contributes significantly to the diversification of the fashion market, innovating and functioning as a mode of expression of individuality and socio-cultural critique. In the practical part, the theoretical knowledge is applied in the conceptualization and construction of the garment. The result is a garment that aims to disrupt certain concepts rooted in Slovak culture.
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anti-móda, tradiční móda, Demna Gvasalia, subkultura