Prodejnost výrobků firmy Evona
Title Alternative:SALEABILITY OF PRODUCTS OF COMPANY EVONASALEABILITY OF PRODUCTS OF COMPANY EVONA
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Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Cílem této bakalářské práce je mimo jiné i analýza vlivu propagace na prodejnost výrobků v pletařské firmě Evona, a. s., Chrudim. Práce je dělena do několika základních částí. V první části je představena výrobková řada a základní suroviny k její výrobě. Druhá část se zabývá distribucí těchto výrobků a dodavatelsko-konkurenčními vztahy. Ve třetí části byly navrženy postupy na zlepšení prodejnosti výrobků a také propagace firmy, která je v tuto chvíli nedostačující. V poslední části byl proveden marketingový průzkum zaměřený na nový výrobek, který se firma chystá uvést na trh.
The aim of this bachelor work is apart from other things analysis of an effect of promotion on saleability of products in the knitting company Evona, a. s., Chrudim. This work has several parts. In the first part there is presented the line of products and basic materials for its production. The second part deals with distribution of these products and supplier-customer relations. In the third part there were suggested procedures for higher saleability of products and also promotion that is insufficient now. In the last part there was done marketing research focused on a new product that is going to be introduced on the market.
The aim of this bachelor work is apart from other things analysis of an effect of promotion on saleability of products in the knitting company Evona, a. s., Chrudim. This work has several parts. In the first part there is presented the line of products and basic materials for its production. The second part deals with distribution of these products and supplier-customer relations. In the third part there were suggested procedures for higher saleability of products and also promotion that is insufficient now. In the last part there was done marketing research focused on a new product that is going to be introduced on the market.
Description
katedra: KHT; rozsah: 41 s.5 s. obr, přiloh.
Subject(s)
jemné punčochové zboží, distribuce, pletařská firma, propagace, průzkum, trh, tights, distribution, knitting company, promotion, research, market