Risk Management in the Selected Industry
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Date
2021-11-1
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Abstract
Tato diplomová práce se zaměřuje na identifikaci rizik, která je součástí risk managementu. Konkrétně se zabývá automobilovým průmyslem v Číně. Hlavním cílem je identifikovat rizika, kterým toto odvětví čelí. V teoretické části autor popisuje definici, klasifikaci a význam rizik v podnikatelském prostředí. Dále je popsán celý proces řízení rizik, který se skládá ze 4 částí. Čtenář je také seznámen s automobilovým průmyslem a současnými trendy. Praktická část je věnována identifikaci rizik, která je považována za klíčovou část risk managementu. Pro hlubší analýzu se autor zaměřuje na makroekonomické a mikroekonomické prostředí. K analýze makroprostředí byla použita analýza PESTLE. Následně byl také statisticky ověřen vztah mezi makroekonomickými ukazateli a prodejem automobilů v Číně. V případě analýzy mikroprostředí autor zkoumá konkurenceschopnost čínských dodavatelů automobilových dílů s evropskými firmami, aby získal přehled o dalších rizicích. K tomuto účelu byly využity interní zdroje a osobní zkušenosti autora ve společnosti XY.
This master thesis focuses on risk identification which is part of the risk management process. Specifically, it addresses the automotive industry in China. The main objective is to identify the risks facing the sector. In the literature review, the author describes the definition, classification and importance of risk in the business environment. Next, the entire risk management process is described, which consists of 4 parts. The reader is also introduced to the automotive industry and current trends. The practical part is devoted to risk identification, which is considered a key part of risk management. For a deeper analysis, the author focuses on the macroeconomic and microeconomic environment. PESTLE analysis was used to analyse the macro environment. Subsequently, the relationship between macroeconomic indicators and car sales in China was also statistically verified. In the case of the micro-environment analysis, the author examines the competitiveness of Chinese automotive parts suppliers with European firms to gain insight into other risks. For this purpose, internal sources and the author's personal experience at XY were used.
This master thesis focuses on risk identification which is part of the risk management process. Specifically, it addresses the automotive industry in China. The main objective is to identify the risks facing the sector. In the literature review, the author describes the definition, classification and importance of risk in the business environment. Next, the entire risk management process is described, which consists of 4 parts. The reader is also introduced to the automotive industry and current trends. The practical part is devoted to risk identification, which is considered a key part of risk management. For a deeper analysis, the author focuses on the macroeconomic and microeconomic environment. PESTLE analysis was used to analyse the macro environment. Subsequently, the relationship between macroeconomic indicators and car sales in China was also statistically verified. In the case of the micro-environment analysis, the author examines the competitiveness of Chinese automotive parts suppliers with European firms to gain insight into other risks. For this purpose, internal sources and the author's personal experience at XY were used.
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Rizika, řízení rizik, identifikace rizik, automobilový průmysl, Čína, analýza PESTLE, analýza SWOT, Risk, risk managements, identification of risk, automotive industry, China, PESTLE analysis, SWOT analysis