Srovnání marketingu české a slovenské fotbalové ligy
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Date
2014-11-27
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Abstract
Bakalářská práce analyzuje nejvyšší českou a slovenskou fotbalovou soutěže v oblasti marketingu a také v dalších oblastech. V úvodní části práce jsou popsány pojmy spojené s marketingem a historií fotbalu. V hlavní části práce jsou charakterizovány česká a slovenská fotbalová liga od jejich vzniku až po současnost. Dále je analyzován marketing soutěží a marketingové aktivity. Na závěr je shrnutí zjištěných poznatků a závěrečné srovnání obou soutěží.
The bachelor thesis analyzes the highest Czech and Slovak football competitions in domain of marketing and in another domains too. In the beginning part of thesis are described notions linked with marketing and the history of football. In the main part of thesis are characterized Czech and Slovak football leagues from the beginning till today. Then is analyzed marketing of competitions and marketing activities. In conclusion is summarizing of realized findings and concluding comparision of both competitions.
The bachelor thesis analyzes the highest Czech and Slovak football competitions in domain of marketing and in another domains too. In the beginning part of thesis are described notions linked with marketing and the history of football. In the main part of thesis are characterized Czech and Slovak football leagues from the beginning till today. Then is analyzed marketing of competitions and marketing activities. In conclusion is summarizing of realized findings and concluding comparision of both competitions.
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Sportovní management, marketing, reklama, sponzoring, Synot liga, Fortuna liga, Sports management, marketing, advertising, sponsorship, Synot league, Fortuna league