Online marketing vybrané turistické destinace
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Date
2024-06-04
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Abstract
Tématem této bakalářské práce je online marketingová komunikace vybrané turistické destinace, kterou je Karlovarský kraj. V teoretické části je přiblíženo téma online marketing, a poté marketing v cestovním ruchu. Praktická část je zaměřena na seznámení čtenáře se základními informacemi o zvolené destinaci a její online komunikaci. Dále je popsána také vybraná konkurence, se kterou je online marketing Karlovarského kraje následně porovnán a na základě vzniklých poznatků jsou navrženy změny, které je možné uskutečnit pro zlepšení online komunikace destinace.
The topic of this bachelor thesis is the online marketing communication of a selected tourist destination, which is Karlovy Vary Region. In the theoretical part the topic of online marketing and then marketing in tourism are introduced. The practical part focuses on introducing the reader with the background information about the selected destination and its online communication. Furthermore, the selected competitors are described, with which the online marketing of the Karlovy Vary Region is then compared. Based on the findings, there are proposed changes that can be made to improve the online communication of the destination.
The topic of this bachelor thesis is the online marketing communication of a selected tourist destination, which is Karlovy Vary Region. In the theoretical part the topic of online marketing and then marketing in tourism are introduced. The practical part focuses on introducing the reader with the background information about the selected destination and its online communication. Furthermore, the selected competitors are described, with which the online marketing of the Karlovy Vary Region is then compared. Based on the findings, there are proposed changes that can be made to improve the online communication of the destination.
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cestovní ruch, destinace, destinační marketing, internet, marketing v cestovním ruchu, online komunikace, online marketing, sociální sítě