Využití inovativního marketingu podniku v oblasti služeb
Title Alternative:Využití inovativního marketingu podniku v oblasti služeb
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Date
2024-06-04
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Abstract
Bakalářská práce zpracovává marketingovou komunikační kampaň podniku Paintball arény v České Kamenici, který autor společně se svým kamarádem postavil a spravuje. Cílem této práce je zanalyzovat dosavadní marketingovou komunikaci podniku a navrhnout vhodné komplexní řešení, které dosavadní problematiku nahradí. Výsledek práce spočívá v zpracování nové marketingové komunikace podniku na základě analýzy stávající komunikace a výsledků ankety. Konkrétně byly vytvořeny dva reklamní bannery, letáček a plakát. Byly aktualizovány webové stránky, vytvořen plán na správu sociálních sítí a PPC reklamy. V neposlední řadě byl aplikován přímý marketing, sestaven plán eventů podniku a navrhnuta podpora prodej. Nakonec byla stanovena kalkulace rozpočtu odpovídající cílům komunikační kampaně podniku.
The bachelor's thesis deals with the marketing communication campaign of the company Paintball Arena in Česká Kamenice, which the author built and manages together with his friend. The goal of this work is to analyze the current marketing communication of the company and propose a suitable comprehensive solution that will replace the current problems. The result of the work consists in processing the company's new marketing communication based on the analysis of existing communication and survey results. Specifically, two advertising banners, a leaflet and a poster were created. The website was updated, a plan was created for the management of social networks and PPC advertising. Last but not least, direct marketing was applied, the company's event plan was drawn up and sales support was proposed. Finally, a budget calculation corresponding to the goals of the company's communication campaign was determined.
The bachelor's thesis deals with the marketing communication campaign of the company Paintball Arena in Česká Kamenice, which the author built and manages together with his friend. The goal of this work is to analyze the current marketing communication of the company and propose a suitable comprehensive solution that will replace the current problems. The result of the work consists in processing the company's new marketing communication based on the analysis of existing communication and survey results. Specifically, two advertising banners, a leaflet and a poster were created. The website was updated, a plan was created for the management of social networks and PPC advertising. Last but not least, direct marketing was applied, the company's event plan was drawn up and sales support was proposed. Finally, a budget calculation corresponding to the goals of the company's communication campaign was determined.
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Subject(s)
Marketingová komunikace, paintball, sociální sítě, venkovní reklama