Pořádání turnaje v beach volejbale a plážovém fotbale - Summer-Winter Escape
Title Alternative:Organization of beach volleyball and beach football - Summer-Winter Escape
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Bakalářská práce se zabývá vytvořením projektu turnaje Summer Winter Escape.Práce je rozdělena do dvou částí. První, teoretická část, vymezuje pojmy a definice, které souvisí s daným tématem a jež vychází z odborné literatury a zjištěných informací. Tyto pojmy se týkají marketingu, managementu, ale i projektového managementu. V praktické části je nejprve provedena analýza společnosti a návrh na zlepšení propagace. Poté se práce zabývá vytvořením projektu turnaje v beach volejbale a plážovém fotbale. V závěru jsou předložena opatření ke zlepšení projektu.
The objective of this bachelor's thesis is to create a project for an upcoming tournament organized by Summer Winter Escape. The thesis is divided into two parts. The first part is theoretical, and it is focused on terms and definitions related to the topic, which are based on specialized literature and verified information. These terms and definitions concernmarketing, management and project management. The practical part consists of an analysis of the association Summer Winter Escape, and an improvement proposal for propagation.Another point of this part is to create a project for a tournament in beach volleyball and beach football. In the conclusion of the thesis submitted measures for improvement the project.
The objective of this bachelor's thesis is to create a project for an upcoming tournament organized by Summer Winter Escape. The thesis is divided into two parts. The first part is theoretical, and it is focused on terms and definitions related to the topic, which are based on specialized literature and verified information. These terms and definitions concernmarketing, management and project management. The practical part consists of an analysis of the association Summer Winter Escape, and an improvement proposal for propagation.Another point of this part is to create a project for a tournament in beach volleyball and beach football. In the conclusion of the thesis submitted measures for improvement the project.