Využití nástrojů on-line marketingu pro propagaci cestovní agentury
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Date
2018-10-1
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Abstract
Bakalářská práce se zejména zabývá marketingovou strategií cestovní agentury Invia. Konkrétně se zaměřuje na nástroje online marketingu, které jsou využívány pro její propagaci na internetu. Cílem této práce je inovace online marketingové strategie společnosti Invia pomocí stávajících trendů v této oblasti. Bakalářská práce se skládá z teoretické části, která zahrnuje úvod do problematiky cestovního ruchu, jelikož společnost Invia v této oblasti podniká. Dalšími částmi teoretické části jsou informace o marketingu a jeho specifické formě, online marketingu. Součástí práce je také analytická část, která charakterizuje vybraný podnik a rozebírá současný online marketing společnosti. Poslední částí práce je vlastní návrh marketingové kampaně, jenž spočívá ve využití jednoho z nástrojů online marketingu, kterým je influencer marketing.
Bachelor thesis particularly deals with marketing strategy of travel agency Invia. More specifically, it focuses on on-line marketing tool, that are used for its promotion on the internet. The main goal of the thesis is to innovate Invia's online marketing strategy using current marketing trends. The bachelor thesis consists of theoretical part, which includes the issue of tourism, as Invia runs a business in this area. Furthermore, the teoretical part contains information about marketing and its specific form, online marketing. The thesis also includes an analytical part that characterizes the selected company and analyzes the current online marketing of the firm. The last part of the thesis is the customized marketing campaign proposal, which consists of in using one of the online marketing tools, which is Influencer marketing.
Bachelor thesis particularly deals with marketing strategy of travel agency Invia. More specifically, it focuses on on-line marketing tool, that are used for its promotion on the internet. The main goal of the thesis is to innovate Invia's online marketing strategy using current marketing trends. The bachelor thesis consists of theoretical part, which includes the issue of tourism, as Invia runs a business in this area. Furthermore, the teoretical part contains information about marketing and its specific form, online marketing. The thesis also includes an analytical part that characterizes the selected company and analyzes the current online marketing of the firm. The last part of the thesis is the customized marketing campaign proposal, which consists of in using one of the online marketing tools, which is Influencer marketing.
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Cestovní agentura, cestovní ruch, marketing, marketingová strategie, online marketing, Marketing, marketing campaign, online marketing, tourism, travel agency