Marketingová komunikace podniku vstupujícího na trh
Loading...
Date
2018-10-1
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Bakalářská práce se zabývá marketingovou komunikací podniku vstupujícího na trh. V teoretické části je práce zaměřena na teoretická východiska marketingového mixu a marketingové komunikace. Praktická část se poté zabývá podrobněji konkrétním podnikem. Po představení podniku Only for dogs jsou v praktické části rozebrány jednotlivé prvky marketingové mixu. Podrobně je zde rozebrán sortiment podniku, který doplněn o obrázky a následně je popsána i cena sortimentu. Cílem bakalářské práce je návrh a zhodnocení marketingové komunikace podniku. V návrhu jsou doporučeny některé nástroje marketingové komunikace, kterých se doporučuje autorka držet do budoucna. Uvedeny jsou i nástroje realizované podnikem v průběhu vytváření této bakalářské práce a jejich následné zhodnocení.
The bachelor thesis deals with marketing communication of the company entering the market. The theorecical part of the thesis is focused on the theoretical basis of marketing mix and marketing communication. Than the practical part deals in more detail with a particular company After the introduction of the company Only for dogs in the practical part are analyzed individual elements of the marketing mix. There is a detailed description of the company assortment, completed with pictures and described price. The aim of this thesis is to design and evaluate the marketing communication of the company. The proposal recommends some tools of marketing communication, which the author recommends to hold in the future. There are also mentioned the tools realized by the company during the creation of this bachelor thesis and their subsequent evaluation.
The bachelor thesis deals with marketing communication of the company entering the market. The theorecical part of the thesis is focused on the theoretical basis of marketing mix and marketing communication. Than the practical part deals in more detail with a particular company After the introduction of the company Only for dogs in the practical part are analyzed individual elements of the marketing mix. There is a detailed description of the company assortment, completed with pictures and described price. The aim of this thesis is to design and evaluate the marketing communication of the company. The proposal recommends some tools of marketing communication, which the author recommends to hold in the future. There are also mentioned the tools realized by the company during the creation of this bachelor thesis and their subsequent evaluation.
Description
Subject(s)
Marketingová komunikace, marketingový mix, komunikační mix, analýza marketingového mixu, Marketing communication, marketing mix, communication mix, analysis of marketing mix