Using a systemic approach to assess Internet marketing communication within hospitality industry
dc.contributor.author | Semerádová Tereza | cs |
dc.contributor.author | Vávrová Jitka | cs |
dc.date.accessioned | 2018-09-25T11:45:51Z | |
dc.date.available | 2018-09-25T11:45:51Z | |
dc.date.issued | 2016 | cs |
dc.format.extent | 14 | cs |
dc.identifier.doi | 10.1016/j.tmp.2016.09.007 | |
dc.identifier.issn | 2211-9736 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/26996 | |
dc.language.iso | eng | cs |
dc.publisher | Elsevier Ltd. | cs |
dc.relation.ispartofseries | 0 | cs |
dc.relation.uri | http://www.sciencedirect.com/science/article/pii/S2211973616300903 | cs |
dc.subject | Online communication with customer | cs |
dc.subject | Internet marketing | cs |
dc.subject | Hospitality and tourism | cs |
dc.subject | Systemic approach | cs |
dc.title | Using a systemic approach to assess Internet marketing communication within hospitality industry | en |
dc.title | Using a systemic approach to assess Internet marketing communication within hospitality industry | cs |
local.citation.epage | 276-289 | cs |
local.citation.spage | 276-289 | cs |
local.identifier.publikace | 288 | |
local.relation.issue | 10 | cs |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- AS4231451076608031477897063504_content_1.pdf
- Size:
- 1.33 MB
- Format:
- Adobe Portable Document Format
- Description:
- publikace