Use of Social Networks by Small and Medium-sized Companies for Communication with the Consumer
| dc.contributor.author | Ungerman Otakar | cs |
| dc.date.accessioned | 2018-09-25T11:59:11Z | |
| dc.date.available | 2018-09-25T11:59:11Z | |
| dc.date.issued | 2014-01-01 | cs |
| dc.format.extent | null | cs |
| dc.identifier.isbn | 978-80-7494-157-3 | cs |
| dc.identifier.uri | https://dspace.tul.cz/handle/15240/28868 | |
| dc.language.iso | cze | cs |
| dc.publisher | Technická univerzita v Liberci | cs |
| dc.publisher.city | Liberec | cs |
| dc.relation.ispartofseries | 1 | cs |
| dc.subject | marketing communication | cs |
| dc.subject | social media | cs |
| dc.subject | communication model | cs |
| dc.subject | consumer satisfaction | cs |
| dc.subject | factor analysis | cs |
| dc.subject | communication tools | cs |
| dc.subject | relationship building | cs |
| dc.title | Use of Social Networks by Small and Medium-sized Companies for Communication with the Consumer | en |
| dc.title | Využití sociálních médií malými a středními podniky v komunikaci se spotřebitelem | cs |
| local.citation.epage | 0;0 | cs |
| local.citation.spage | 0;0 | cs |
| local.identifier.publikace | 2271 | |
| local.relation.issue | 0 | cs |