Use of Social Networks by Small and Medium-sized Companies for Communication with the Consumer

Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická univerzita v Liberci
Abstract
Description
Subject(s)
marketing communication, social media, communication model, consumer satisfaction, factor analysis, communication tools, relationship building
Citation
Item identifier
https://dspace.tul.cz/handle/15240/28868
ISSN
ISBN
978-80-7494-157-3
Collections