Průzkum trhu snowboardového oblečení
Title Alternative:MARKET RESEARCH OF SNOWBOARD APPAREL
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Date
2008
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Cílem práce je navrhnout firmě Represent, jak by měl vypadat ideální produkt podle zákazníka. Je popsán marketing firmy REPRESENT, což zahrnuje propagaci, konkurenci firmy, popis zákazníků, služby zákazníkům, analýzu SWOT a distribuční kanály. Dále se práce věnuje průzkumu trhu snowboardového oblečení pomocí dotazníku a z něj vyplývajících informací. Výsledky této práce by měly dopomoci k rozvoji prodeje oděvů a dobrému jménu značky REPRESENT.
The goal of work is to suggest an ideal appearance of a product from the view-point of customer to REPRESENT company. First, marketing of REPRESENT company is described, including promotion, company competition, description of customers, customer services, SWOT analysis, and distribution channel. Then the paper focuses on the research of snowboard clo-thing market, based on a questionnaire and resulting information. The conclusions should help increase sales of clothing and gain a good name of REPRESENT brand.
The goal of work is to suggest an ideal appearance of a product from the view-point of customer to REPRESENT company. First, marketing of REPRESENT company is described, including promotion, company competition, description of customers, customer services, SWOT analysis, and distribution channel. Then the paper focuses on the research of snowboard clo-thing market, based on a questionnaire and resulting information. The conclusions should help increase sales of clothing and gain a good name of REPRESENT brand.
Description
katedra: KHT; rozsah: 45 s., 16 s. příloh
Subject(s)
represent, snowboardové oblečení, dotazník, ideální produkt, represent, snowboard clothing, questionnaire, ideal product