Utajené práce

Permanent URI for this community

Now showing 1 - 1 of 1

Marketing jako nástroj zvyšování hodnoty, kvality a konkurenceschopnosti v oblasti výuky lyžování a snowboardingu
(Technická Univerzita v Liberci, 2012-01-01) Bujoková, Jitka; Myslivcová, Světlana
Thesis on topic "Marketing as a Tool for Increasing the Value, Quality and Competitiveness in the Field of Teaching Skiing and Snowboarding" portrays the situation of the ski schools in Ski area Jested. Based on the analyses (market analysis and analysis of market position, analysis of marketing strategies, financial analysis, SWOT analysis, customer analysis, competitive and macro enviroment analysis) it suggests an optimal marketing strategy to increase the competitiveness of the Ski school Jested. The output of the thesis is to design measures required to implement the chosen strategy.