Browsing by Author "Volfová, Tereza"
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- ItemExpanze zavedeného českého podniku na zahraniční trh(Technická Univerzita v Liberci, 2012) Volfová, Tereza; Demel, JaroslavThe thesis comprises of two principal parts. The first part summarizes theoretical background in the field of international markets expansion. It describes strategic management process as well as individual forms of international markets entry. The second part is focusing on creating the basic material for the company AV MEDIA, a. s. that should lead to the decision of the expansion to the foreign market. Recommendation will be based on a detailed situation analysis of the Austrian audio-visual market and analyses of AV MEDIA, a. s. position on the Czech market and other foreign markets. It should confirm or disconfirm the suitability of the planed expansion.
- ItemExpanze zavedeného českého podniku na zahraniční trhVolfová, Tereza