Browsing by Author "Vereščák, Michal"
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- ItemAnalýza hospodaření firmyVereščák, Michal
- ItemPolitický marketingVereščák, Michal
- ItemPolitický marketing(Technická Univerzita v Liberci, 2007) Vereščák, Michal; Strnad, PavelPolitical marketing is relatively specific segment of the marketing as a branche of science. It offers a look at an election program or at a leader of a party as a specific kind of goods and farther it offers the look at an elector as a specific consumer of political offer. It grasps political campaign as a way of communication between bidders and consumers at a political matket. Political marketing is a very young and aborning branche of science in czech conditions. This dissertation arises from basic pieces of knowledge of world theoreticians, it descibes singular determinants of the political market.A final part of this work is dedicated to the look at a concrete situation in the czech conditions and it is dedicated to the analyse of election marketing of concrete czech political party in a year 2006.