Browsing by Author "Vaňousková, Jitka"
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- ItemKonkurenční prostředí firmyVaňousková, Jitka
- ItemKonkurenční prostředí firmy(Technická Univerzita v Liberci, 2006) Vaňousková, Jitka; Myslivcová, SvětlanaThis Bachelor´s work deals with investigation of competitive environment of Abrasiv Company on the Czech market of abrasive products. It consists of two parts - theoretical and practical. The theoretical part deals with possibilities of market dividing, with focus on monitoring of competition and ways how obtain the necessary information from competitive environment. The practical part deals shortly with history, fabric and survey of abrasive products and characters of the biggest competitors on the market. Further on, there are assessment indicators, which include financial indicators, price indicators, sale volumes or product types. On the basic of these indicators the position of the company on the Czech market of abrasive products is determined. The result of the practical part should help the Abrasiv Company in finding and strengthen the company position on the Czech market.