Browsing by Author "Uherčíková, Pavla"

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    Spotřebitelská podpora prodeje
    (Technická Univerzita v Liberci, 2008-01-01) Uherčíková, Pavla; Strnad, Pavel
    This diploma work concerns means of sales promotion for the end-consumer. The chapter {\clqq}Characteristics and goals of sales promotion`` describes definition and goals of sales promotion and its dividing according to distributive channels. The next two chapters concern individuals means of sales promotion for the consumer used by retailer and producer. The chapter {\clqq}Strategy of price discounts`` describes types of price discounts used by retailer because price changing is one of the basic activities of sales promotion. This work also touches the topic of efficiency and regulation of sales promotion, mainly price discrimination, unfair price construction and contests and sweepstakes. In conclusion are given examples of usage of means of sales promotion for the end-consumer in practise. There are producer coupons, retail leaflets, means of sales promotion used by retailers Interspar and Globus and types of promotion that the firm Ekomilk, s.r.o. used when launching new product.
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    Spotřebitelská podpora prodeje
    (2008-01-01) Uherčíková, Pavla