Browsing by Author "Tomšů, Petra"

Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    Marketingová studie firmy Autogas Centrum, spol. s. r. o.
    (Technická Univerzita v Liberci, 2007-01-01) Tomšů, Petra; Dědková, Jaroslava
    The target of my diploma work is a marketing study of Autogas Centrum, spol. s.r.o. company in The Czech Republic. Autogas Centrum sells and assembles LPG devices. All my work is based on a thorough analysis of competitive surroundings of Autogas Centrum, s.r.o. company, analysis of customers and evaluation of marketing strategy. For the data processing were used public available information and data from Autogas company. The result of study is evaluation of strongest competitive firms, their research and the folloving selection of the most suitable strategies, that should help the given company to to keep its position on the market. Next results are proposal of division of customers and marketing strategy for successful marketing communication with customers.
  • Thumbnail Image
    Item
  • Thumbnail Image
    Item