Browsing by Author "Sucháček, Jan"

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    Media and regional capitals in the Czech Republic: a quantitative perspective
    (Technická Univerzita v Liberci, 2013-08-01) Sucháček, Jan; Seďa, Petr; Friedrich, Václav; Ekonomická fakulta
    Marketing environment of any entity is created by demographic, economic, legislative, social, natural and technological domains. All of them represent mutually interconnected systems. Albeit territorial marketing suffers from numerous methodological misunderstandings so far, marketing milieu of individual towns and regions is affected by the very same systems as mentioned above. Media can be treated as one of the most important determinants shaping the marketing environment of territorial units. The situation is even more intriguing in transition/post-transition countries, among which Czech Republic can be ranked. There are only little doubts that topics appearing in media co-determine the formation of mental maps and subsequently also socioeconomic developments in individual territories. Nonetheless, taking into account the scope of this article, our attention will be focused on contributions in national TV coverage, which are related to individual regional metropolises in the Czech Republic. The amount of regional capitals at NUTS III level in the country is 13. Quantitative analysis will be devoted to the quantity of afore contributions as towns that disappear from media space become less conspicuous also in real life. These contributions will be evaluated also in a wider context, i.e. the distance of individual towns from the media headquarters located in the capital city and the population of individual regional capitals will be considered too. In order to quantify and evaluate mentioned dependencies it will be used the methods of regression and correlation analysis.
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    Media portrayals of regions in the Czech Republic: selected issues
    (Technická Univerzita v Liberci, 2014-12-02) Sucháček, Jan; Seďa, Petr; Friedrich, Václav; Koutský, Jaroslav; Ekonomická fakulta
    Amount of information provided by media is growing virtually every day. Surprisingly, attention devoted to the spatial implications of media information is far from sufficient. Existing researches bring ample evidence that TV coverage embodies media agenda in a satisfactory manner as it has rather profound impact on the public on the one hand and is representative enough on the other. Our paper deals with TV news reporting related to NUTS III regions in the Czech Republic. The main perspective adopted in this article is a qualitative one, which facilitates the evaluation of TV news contents. We are deliberately focusing on national TV broadcasting, which is the most influential one. Individual contributions we evaluate appeared in the framework of news reporting in public Czech TV and private Nova and Prima. In spite of severe limitations in media data, our paper covers the period between the years 2004 and 2011, which helps to underpin our conclusions in a sufficient way. Contributions, which are related to individual NUTS III regions and resonate at the national level, constitute the focal point of our research. TV reflection of material reality is of intangible character; nonetheless similarly to material categories, one can identify spatial as well as thematic differentiation and even patterns also in the sphere of TV news reporting. There are only little doubts that media landscape and closely associated mental maps have been largely underestimated so far. Thus, these topics represent one of pivotal theoretical and practical challenges in the field of spatial sciences, which holds true for post-transition country even more.