Browsing by Author "Strnadová, Markéta"
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- ItemPřezkoumání a rozbor strategie marketingového mixu vydavatelské skupiny Metropol(2011-01-01) Strnadová, Markéta
- ItemPřezkoumání a rozbor strategie marketingového mixu vydavatelské skupiny Metropol(Technická Univerzita v Liberci, 2011-01-01) Strnadová, Markéta; Myslivcová, SvětlanaThe aim of the diploma thesis is to analyze and describe the current composition of the marketing mix and develop proposals for improvement of marketing tools publishing group Metropol. In the first part is covered theoretical background and methods described literature. In the second, practical part is characterized by the aforementioned network of publishing companies and analyzed existing marketing mix in composition of its components: product, price, place and promotion. The knowledge gained from the survey is based on the proposals for the improvement of marketing tools.