Browsing by Author "Rozsypalová, Michaela"

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    Komfort kuchařských oděvů a jeho využití při marketingu
    (Technická Univerzita v Liberci, 2007-01-01) Rozsypalová, Michaela; Hes, Luboš
    The bachelor´s concerns the evaluation of comfort of cooker´s clothes and the use of their comfort in the marketing. The aim of this work was to find out by the research if the present cook´s clothes are comfortable for their wearers, and which concrete qualities of the clothes are unpleasant or pleasant for them. For this reason there have been done a measurement of home and foreign suppliers of materials.
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    Komfort kuchařských oděvů a jeho využití při marketingu
    (2007-01-01) Rozsypalová, Michaela
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    Reklama v dopravních prostředcích Dopravního podniku města Liberce, a. s.
    (Technická Univerzita v Liberci, 2011-01-01) Rozsypalová, Michaela; Honzáková, Iveta
    This graduation thesis is focused on advertisement spaces, which are provided to hire by Transport Company of the town of Liberec. It describes each space, analyses prices and researches their occupancy. It asseses perceived advertisements in public transport by using marketing research. Goal of this study is to evaluate situation of provided advertisement spaces and to suggest resolution to Transport Company with obtained results. These results are supposed to help Transport company to increase sales and make the advertising department more effective. Suggestion of marketing communication and resolution of scheme of occupied spaces are the results of this study. Another goal is partial analyses, which could become fundamental for other researches.