Browsing by Author "Ročková, Kateřina"
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- ItemMarketingová strategie pro prodej turistických batohů firmy DOLDY s.r.o.(Technická Univerzita v Liberci, 2011) Schmidová, Hana; Ročková, KateřinaThe main aim of this thesis is to propose a marketing strategy for the company Doldy s.r.o, a producer of backpacks. Introduction of thesis introduces the issue from a theoretical point of view. In addition is there situated s SWOT analysis Doldy s.r.o. company. As well market position. For the purpose of the new strategy was developed and evaluated a detailing questionnaire with the requirements and needs of customers. In the work is further evaluated a measurement of examples from another competition three Czech companies for compare of quality. The following part is a presentation of new marketing strategies.
- ItemMěření nasákavosti a tepelné jímavosti ručníků(Technická Univerzita v Liberci, 2012) Rešetarová, Lucie; Ročková, KateřinaThe bachelor's thesis deals with absorbability and thermal capacity measurements of few basic types of towels. Absorbability is a material ability to absorb water. That is especially for towels the most important property. Thermal capacity is the parameter, which characterize the thermal touch. The aim of experiment 1 was to determine how much water stays on human body after an ordinary shower. Experiment 2 occupied with different properties' measurement on Alambeta device, based on obtained pressure value. The last experiment was to set the towels' drying time. Finally, the utility value was specified.
- ItemMonitorování defektů ve tkaninách pomocí Hotellingova regulačního diagramu a analýzy hlavních komponent(Technická Univerzita v Liberci, 2010) Ročková, Kateřina; Linka, AlešThis diploma thesis deals with monitoring of defects in fabrics using Hotelling control charts and principal components analysis. Hotelling control charts are used in situations in which the simultaneous monitoring or control of two or more related quality characteristic is necessary. Application of Hotelling control charts for high dimension data system with collinearities may be practically useless. Principal component analysis reduces the dimension of the problem with the help of latent variables. The advantage of this method is that only a few latent variables capture almost the entire variability of all original variables. Two approaches were used for detection of defects in fabrics. The statistical approach is based on second-order characteristics extracted form grey level cooccurrence matrix. The second, spectral approach is based on characteristics obtained from Fourier frequency spectrum. Fabric is usually monitored by using sliding windows. There was conducted case study for monitoring fabric defects by explored methods. The efficiency of defect detection method was investigated.
- ItemPodpora prodeje matrací(Technická Univerzita v Liberci, 2008) Ročková, Kateřina; Štočková, HanaThe point of this bachelor work is an introducing with an importance of sleeping, a recommendation of the principles of developing sleeping place, an introducing of the Tropico plus CZ company as the biggest manufacturer of mattresses in Czech republic, an introducing of kinds of mattresses manufactured by this company, used materials and related allergy and the machine Ergo check for suitable choice of mattress for customer. In the practical part of this bachelor work we will consider our own marketing research, create a brochure for a company BOBR nábytek and an economical estimation for this type of sale support.
- ItemPodpora prodeje matracíRočková, Kateřina