Browsing by Author "Pokorná, Hana"
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- ItemMarketingová komunikace na mezinárodních trzích se zaměřením na internetovou komunikaci(Technická Univerzita v Liberci, 2010) Pokorná, Hana; Myslivcová, SvětlanaPráce je zaměřena na význam internetové komunikace firem a na možnosti jejího využití v rámci mezinárodní marketingové komunikace. Je zde vysvětlena podstata internetové komunikace, jsou uvedeny její možnsti, výhody a nevýhody využití jednotlivých variant. Dále se práce zabývá analýzou internetové komunikace a určitými složkami, které lze v jejím rámci na internetu sledovat, srovnávat a hodnotit.
- ItemPéče středoškolského učitele o zdravé vztahy ve školní třídě(Technická Univerzita v Liberci, 2010) Pokorná, Hana; Josífková, JitkaThe bachelor´s thesis is engaged in importance of a middle school teacher´s care for good relations in the school class. It deals with many aspects which should be considered in pedagogue´s work and explains their importance, mainly in respect of formation of interpersonal relations in the class. The thesis lays stress on the extent to which a teacher is able to influence relations in a class and explains the importance to deal with these questions. Theoretical aspects are compared with a research made in a middle school, which investigated how students and pedagogues perceive and evaluate their humanities and their behaviour mutually. Furthermore, the question it followed, if some new arts of bad conduct were brought there by recent times compared to previous years, and describes such undesirable behaviour. Consequently, some model situations of students´ undisciplined behaviour were presented to them and students had to propose by themselves, which solution taken by teacher would be the most adequate. Then, an interview with a person was made, who, even after several years, still felt some impacts of pedagogue´s former wrong approach to him. The findings ascertained show the significance of theoretical aspects for the practice.